As one of Melbourne City’s best known stylists, Sally MacKinnon is also a long-time friend and supporter of Prince and Mercer. Having operated in Melbourne for over 15 years, Sally is the official stylist of Melbourne’s Emporium Shopping Centre, with both local clients and clients who travel hours from regional areas for their seasonal styling sessions. We were thrilled when Sally approached us to help her capture some content for her Instagram account, Styled by Sally.
Not one for overly-posed imagery, Sally takes a warm and authentic approach to her social media accounts and her business, and we wanted to convey this through her images. We enlisted the services of Melbourne’s most prominent street style photographers, Dan Castano, to make sure we nailed the brief.
For each of the stores we visited, we wanted to showcase Sally’s styling process, her aesthetic and her unique spin on current trends. Our first stop of the morning was Witchery at Emporium, where Sally styled some of the season’s latest trends, including these gorgeous autumnal tones.
We love how Sally uses staples like turtleneck jumpers in unique ways, as seen here.
Next, we visited Saba, where Sally styled three corporate outfits for herself and her clients. This season, Saba has a fantastic range of office-appropriate skirts, and Sally demonstrated how these can be paired with corporate classics to put a feminine spin on everyday work wear.
Our third and final store visit was to Skin and Threads, where Sally styled the brand’s new season grey checked suit jacket three ways. From casual to corporate, we love Skin and Thread’s philosophy when it comes to creating superior quality basics that are designed to fit seamlessly with existing wardrobe favourites. We’re not too proud to say that we put a few Skin and Threads items on our own wish lists!
To book a styling session with Sally, check out her Styled by Sally website for more information here.