Social media is an ever-evolving platform, and it is crucial for brands to maintain a steady flow of new and innovative content to keep their feed looking fresh and followers engaged. One of the things we love most about working with Thin Lizzy Beauty is that they recognise this and have monthly content shoots written into their contract. As an agency, this allows us to respond quickly to the release of new products, and ensured that recent changes to the brand’s packaging were able to be promoted quickly and seamlessly across all their social platforms.
For this month’s content creation shoot, we continued to collaborate with beauty influencers and fans of the brand, Carmen (@mybeautyheroes) and Casey (@thatmelbournebrunette). Each of these lovely ladies created a look using the Thin Lizzy range, with two wildly different - yet equally stunning – looks as a result.
This shoot was also a great opportunity for us to capture images of the brand’s new packaging. Over the past few months Thin Lizzy has been transitioning from their long-standing royal blue and lavender packaging to a more modern (and absolutely stunning) rose gold look. This new look reflects Thin Lizzy’s positioning in the market as a go-to for both established and up-and-coming influencers and make up artists, at a price point that makes it accessible to all.
There’s plenty to celebrate this month, with Thin Lizzy being named as New Zealand’s top selling face brand for the month of June, and also hitting the 10,000 follower mark. Reaching this milestone, increasing the Thin Lizzy Instagram account at an average of 800 followers a month has been a hugely rewarding experience for the Prince and Mercer team, and the creative freedom and support from the Thin Lizzy team has enabled us to build a genuinely solid partnership with a brand that we truly love.
A driving principle behind everything we do at Prince and Mercer (especially for our photo shoots) is to go the extra mile – for us, this means thoroughly researching our brands, hours spent scouring Pinterest for inspiration, and finding the perfect props to ensure our images are on brand and on point. For this shoot, we contacted Wholesale Satin Robes to provide the gorgeous customised blush satin robes below for our bloggers. The robes photographed beautifully and our bloggers were thrilled with their bespoke gift to take home as a memento of the day.
This small extra-mile gesture encouraged extra content creation from our bloggers, built a relationship between the two businesses and led to a content extension, with Thin Lizzy offering a pair of matching robes as a giveaway for International Friendship Day. We believe strongly in the power of collaboration, and this is a great example of how we do it.
We filmed our bloggers as they created their look from start to finish, with Rachel from This Very Now videography. Video is a fantastic medium that offers additional content for brands while creating a really personal connection with followers. Neither of our bloggers had participated in a shoot like this before, and it was really heartwarming to see their confidence build throughout the shoot.
Thin Lizzy will continue to roll out their new packaging across the entire range over the coming months, and continue to develop new products to add to their roster. We’ll keep you updated on new products as they’re released to market, and will continue to showcase their work here on the blog. If you like what you see, head over to @thinlizzybeauty and support this fantastic brand.