Good Beer Week is one of the most important weeks of the year for Melbourne's hospitality industry. It's a fantastic opportunity for Melbourne beer lovers to try brands and styles of craft beer they may not usually be able to access easily, and to visit new and interesting venues. This year, our client Saving Grace Bar has teamed up with BrewDog Australia and Burger Boys to bring patrons a beer and burger pairing menu with a difference.
Throughout Good Beer Week, Saving Grace will be serving up six taps of BrewDog beers, each paired with a Burger Boys burger. By considering the aroma and flavour profiles of the beers and the flavours of each burger, Saving Grace have put together six unique pairings that are sure to be crowd pleasers.
For those unfamiliar with BrewDog, this Scottish craft beer company has a cult-like following, particularly throughout Europe. Gaining notoreity for their Richard Branson-esque marketing antics, BrewDog have brewed a beer at the bottom of the ocean (seriously), projected themselves (naked) onto the houses of parliament, held a “funeral for generic beer” to celebrate their launch into Sweden, and driven a branded BrewDog tank down Camden’s High Street in London. BrewDog are also an environmentally and socially aware company, building an eco-brewery and donating 10% of their profits to charity.
Established in 2014, Burger Boys hit the Melbourne's burger scene and quickly became a favourite Brunswick locals. Now a prominent feature in the city's ever growing burger scene, Burger Boys operate as a pop up kitchen in number of venues in an around Melbourne's CBD.
These images were captured by one of our favourite food and venue photographers Arianna Leggiero - find her on Instagram here. We love shooting our hospitality venues, as no two shoots are the same. Sometimes a venue is busy, sometimes we intentionally schedule shoots outside of peak trading times so we can take all the space and time we need to get well staged images. We organised this particular shoot outside of peak trading time, and were a little relieved that we were packing up just as a group of 30 arrived for Friday afternoon drinks!
Good Beer Week is a great opportunity to get out and try a few new venues, while supporting local businesses at the same time. Located at 32 Church Lane in the city, not far from Southern Cross Station, Saving Grace is one of the bars you should definitely have on your Good Beer Week to do list.