Our client, Thin Lizzy, has experienced significant growth across their social channels this year – and it doesn’t look like it’s slowing down any time soon. Having expanded their offering from the original 6-in-1 to a whole range of cosmetic staples, Thin Lizzy has evolved to become a surprising addition to the makeup bags of many a beauty blogger.
As they roll out their new look branding, Thin Lizzy are also developing some seriously solid blogger relationships, facilitated by the Prince and Mercer team.
For this month’s content creation shoot, we collaborated with two of our favourite up-and-coming beauty bloggers to create some fantastic content.
Our bloggers – Kershia (@theloveoflipsticks) and Jessica (@jessicablackk) – created two looks from Thin Lizzy’s Get The Look competition; going from a soft and subtle look to a more dramatic one, using Thin Lizzy’s products including the new Perfect Wing eyeliner stamp.
Thin Lizzy’s latest product release, the Perfect Wing, takes the time and hassle out of creating a perfectly symmetrical winged eyeliner look. Available in four sizes from a 6mm stamp up to a bold 12mm, the Perfect Wing has a left and right stamp for ease of application, and a liquid eyeliner to complete the look.
The Get The Look Campaign is a Thin Lizzy initiative to discover the best up-and-coming beauty influencers, offering the opportunity to represent the Thin Lizzy brand in an upcoming television commercial. With 15 categories ranging from Pretty and Polished to Smokey and Sultry, the competition is designed to showcase the versatility of Thin Lizzy’s product range, while discovering fresh new talent such as the two lovely ladies involved in our shoot.
We filmed our bloggers as they created their two looks to provide additional bonus content for our client. Seriously impressed with how confident and at ease our bloggers were in front of the cameras, we love how the video clips turned out – we can’t wait to show them off on our social channels!
This shoot was a fantastic opportunity to capture some on-brand product and lifestyle images with Thin Lizzy’s new packaging, while solidifying the relationships we’ve made with some of Melbourne’s most enthusiastic beauty influencers.