While working within a traditional media company for close to a decade, Nikki set up fashion and lifestyle website States of Style with her cousin. This new online platform demonstrated the power of social media by creating business opportunities through carefully constructed content and collaborations.
In New York in 2015, enjoying a breakfast on the corner of Prince St and Mercer St, Nikki realized content really was her King and set up the company as it is today.
With a growing engaged audience of over 58,000 organic followers,
States of Style is now used as an asset for achieving client objectives. The principles that grew this brand are applied to any client we manage and have been modified to meet the changing landscape of social media.